A streaming server that allows you to put up video and audio content on your website can work wonders for your marketing plan. This is because audio and video content has a far greater appeal on the masses as compared to conventional static websites.

In order to make the most of these mediums you need to have a high performance scalable round the clock live streaming solution for your website. At the same time it should give you adequate content protection and security. Anti-ripping technology and encrypted streaming are some of the features that help to keep your content protected and website secure.

When you look for an inexpensive flash media server make sure it offers you innovative and exclusive support. This is essential especially if you will be using non-Flash live encoders and SHOUTcast re-streaming. You should also look for two way streaming audio and video facilities in your streaming server. Server side programming and shared object support are other beneficial features that you should look for.

Wowzamedia.com has some of the most impressive flash server solutions to offer. The products available are 75% less than Adobe Flash Media Interactive Server. When you consider the benefits that such flash products have in comparison to other products you will realize how worthy it is to invest in streaming media for your website. You should however make sure that the flash product you go for is apt enough to meet your growing requirements.